FARAONE: A PAIR OF 18K GOLD AND DIAMOND BROOCHES Each desig...

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€2,800 - €3,200

FARAONE: A PAIR OF 18K GOLD AND DIAMOND BROOCHES Each designed as a stylised ladybug, the blackened gold wings with polished yellow gold spots, to a brilliant-cut diamond highlight, mounted in 18K bi-coloured gold, signed Faraone, Italian registry mark, with maker's case, length 2.7cm Established in 1860 this high-end jewellery brand has over the course of more than one hundred and fifty years become synonymous with glamour and style. After its beginnings as an art nouveau design house it moved into a more brand conscious mind-set, setting up its first boutique on the Via Montenapoleone in Milan in 1945. From there Faraone built a clientele ranging from Hollywood stars to aristocratic Italian and European royal families. Their unique, timeless designs of precious metals and gemstones solidified their reputation as an exclusive European jewellery house. In 1960 the prominent Italian family, Settepassi, who had specialised in pearls and precious gems for over four centuries, took over the company. In 1989, they forged a partnership with Tiffany & Co., the longstanding American brand who wanted to break into the continental market. The two remained in business with one another, Faraone helping to build up the Tiffany & Co. presence in Europe, before going their separate ways in 2001. The young and talented Vittoria Bianchi joined the company as the new CEO in 2012, instigating a complete revamp of the brand with a new product philosophy of presenting two brand-new lines of prêt-à-porter jewellery, i Composable and F di Faraone along with the more traditional customised pieces, Sfere di Faraone. Since 2016 Faraone has also added an auction department to their house, using their expert jewellery knowledge to create two auctions a year.