PARAGON FINE BONE CHINA 22 Piece TEASET IN THE ATHENA DESIGN...

Hammer

£20

PARAGON FINE BONE CHINA 22 Piece TEASET IN THE ATHENA DESIGN (It features an ornate decorative gold border design set against a crisp white background.).
(Originally as the Star China Company In 1919 the company changed its name and from 1920 operated as the Paragon China Company.
The partners were Herbert James Aynsley and his Son-in-Law Hugh Irving.
Paragon China had continued royal patronage, initially from the Duchess of York in 1926 and continuing through Queen Mary, the Queen Mother and Queen Elizabeth.
1927 Herbert Aynsley retired and sole ownership of the business passed to Hugh Irving.Hugh Irving's sons joined the business, Leslie (1928) and Guy (1933).
The company was incorporated as Paragon China Ltd. in 1930.Irving is said to have been a very astute businessman making the best of every opportunity afforded him. He introduced modern methods of publicity such as window display competitions for retailers and he organised events attended by celebrities of the day. These attracted much publicity in the national press, further encouraging shops to stock Paragon products.
Paragon China continued to be a family business, under the Irving family control, until 1960 when it was acquired by Thomas C Wld & Sons.
Paragon continued under its own name as part of the Wild group until 1964, and then as part of Allied English Potteries (1964 to 1972) and then as part of Royal Doulton Tableware Ltd.
Royal Doulton continued the use of the Paragon name, but by 1989 the name and patterns had generally been absorbed into Doulton's Royal Albert brand.
Doulton discontinued use of the paragon name from c.1991. Some Paragon patterns continued in production under Royal Albert until the Royal Albert name was discontinued by Doulton.)